Voiceover: 20 & 30 sec. TV/Radio Commercial Voiceover: 20 & 30 sec. TV/Radio Commercial

Voiceover: 30 sec. TV/Radio Commercial

OralB 3D White Toothpaste Featuring Shakira

About the Spot

Sometimes, a client changes his/her mind and wants a different voice after production is already complete which was the case with this spot.

The client decided to use a peppy American voice instead and I was chosen to revoice this 20 and 30 sec. commercial which aired on TV and Radio in Sweden, Finland and Denmark for one year (March 2014 – February 2015).

  • Client: OralB
  • Advertising Agency: Publicis Group (Sweden)
  • Audio Production: Swartling Produktion AB (Sweden)
  • Broadcast: 30/20 sec. TV/Radio
    March 2014 – February 2015
    Sweden, Finland, Denmark

About the Session

This is a great example of how different cultures work beautifully together.

I drove to the Alex Jacobi studio in Düsseldorf on the morning of February 5, 2014. The producer there connected to the producer at the Swartling Studio in Sweden. The renowned advertising agency, Publicis, was also in present in the studio in Stockholm.

The connection was flawless and the atmosphere and experience were amazing. We perfected the read and then the client (OralB) in Sweden was contacted to give the final approval. A successful recording!

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