How to Copywrite with Ease and Still Grab Attention How to Copywrite with Ease and Still Grab Attention

How to Copywrite with Ease and Still Grab Attention

Aug 29, 2017

Copywriting with Ease and Still Grab Attention

Writing an article, blog post, about or product page is sometimes a difficult and time-consuming task. For one, copywriting doesn’t always come naturally to everyone. You may know want to say, but are not sure how to present it. Or it may be challenging to find the right words that resonate with your audience. Or even to write a text that’ll keep people’s interest.

In this post and Facebook Live video below, I’ll share a few tips on how to copywrite with ease.

Step 1: Define your Topic

Common Sense Clause: Actually, I lied. The 1st step is to get rid of all possible disturbances! Make sure all your devices or notifications are turned off and you don’t have a gazillion browser tabs open – especially Facebook. You want to give your writing your undivided attention. This is obvious, but for many people, it’s the hardest task to complete.

Whatever your field or expertise, you’ll always have something to say. If you’re educating your audience on how to identify greenwashing, which toxic skincare ingredients to avoid or how to choose the right dog at the pound, you’ll never run out of topics that’ll resonate with your audience.

If you’re blogging, think about the current situation. Did something just happen in the world or your reader’s world that needs addressing? Writing about something that’s already on people’s minds will definitely keep their interest and motivate them to like, comment and share.

If you’re writing your about page, this is the only section that you can fully concentrate on yourself. You’re still writing for your fans, so give them what they want, your personal story and leave out the reasons why they should hire or buy from you. It’s okay to add a call-to-action button to make it easy for them to contact you, just don’t try to sell them on your about page. That’s sleazy.

Please note: No one has the time or desire to read an online text that scrolls into infinity, so if your text is long, break it down into into bite-size pieces and publish one piece at a time, turning it into a series.

Before you write, turn off your devices or notifications & give your writing your undivided attention.

Step 2: Outline

The next step is to outline your text. Remember, without a plan, you’re only winging it and that never works in Marketing!

Many people want to just dig in and get it over with when it comes to writing text for their website. But this is not a root canal. This is a piece of artwork! You have to put some effort into it, otherwise you’ll create a piece of crap!

If you first write an outline, you won’t produce garbage, nor waste your time or get aggravated later by not knowing what to write!

It won’t take much time, which is why you’ll be tempted to skip it. But, it’s the most important step, so take it seriously.

How to Outline

Your title gives you a base to work on and can either be a working title or your final title with proper keywords. I usually change my title at least 3x before I hit that publish button.

What exactly do you want your readers to get out of your text? Should they buy cruelty-free makeup from now on, read labels carefully, buy your faux leather jacket? Your message has to be clearly defined now so that you can continue writing the rest of your text.

Think of a personal story or other articles to link to (internal and external) that fit well with your message. Think of the content you can add to it (image, graphic, video, etc.). Anything else you want to point out? Write it all down. Just bullet points, doesn’t need to be full sentences.

You’ll want your text to flow in a way that will motivate your reader to click that CTA (call-to-action) button. Whether it’s to subscribe to your mailing list, buy your product or schedule an appointment.

Step 3: Throw Up

Now that you have your outline finished, you can dig right in. With throwing up, I mean to get all your thoughts down. This is actually the easy part. Just follow your outline and write everything that comes to mind. Don’t edit, proofread, format or rearrange during this step. Just write, write, write and get it ALL OUT!

Step 4: Take a Break

Leave your desk. Watch some TV. Eat lunch. Walk your dog. Do some yoga. Whatever type of break suits your mood at the time, do it. Do NOT look at your text for at least 15 minutes. Sometimes, I even sleep on it.

If taking breaks is as difficult for you as it is for me, check out The Break Changer®. Specializing in helping entrepreneurs thrive, Brit offers a slew of fun exercises that will change your working mentality forever.

Step 5: Edit

You’re now back at your desk all refreshed and ready to go. Proofread your text and edit all typos, sentences that don’t make sense, non-flowing paragraphs, what have you.

The best way to go through this process is to read your text out loud! Yes, out loud. If you need to whisper because you’re not alone in your office, that’s fine too.

If I first read my copy in my head, I’ll find mistakes. If I read it again out loud, I’ll find a dozen more. Most effective editing exercise ever!

You may actually have to go through this step more than once. If you have the resources or the time, get a second pair of eyes look it over as well. And if you’re writing a book, you’ll HAVE to hire an editor.

Step 6: Tighten

Now your text should be really, really, good. Since online readers have a very short attention span and get overloaded with a million articles a day, you have to cut down your text.

If a sentence is too long, shorten it or make 2 sentences out of it. Your goal is to write so that a 5th grader can understand. I’m not kidding!

If you use WordPress, install the Yoast plugin. It’ll give you a green light if your text is readable. If you see a red, orange or yellow light, it’ll offer suggestions to simplify it.

Also, write like you speak. Use contractions. I’m or you’re instead of I am or you are. And use the active voice instead of passive, e.g. The stove was turned on = He turned on the stove. This makes it more personal and approachable, as if you’re speaking directly to the reader, the ultimate goal in copywriting!

Look for the following unnecessary words and delete them! Your sentences will still makes sense. Wanna bet?

 

  • Adverbs
  • Really, very, just, currently
  • Redundant words (e.g. advance warning/planning, all time record, alternative choice)
  • In order to
  • Start to
  • That, then
  • Totally, literally, seriously, completely, absolutely
  • Thing (replace it with what it truly is)
  • Somewhat, somehow, rather, quite, indeed
  • There is/are at the beginning of sentences

Step 7: Format

Ever see an online text that goes on forever and ever without any sign of stopping? Did you read it? Probably not. It’s heartbreaking isn’t it?

If you want your readers to read your text, make it visually pleasing and easy to read. To break up your text, create bullet points, use a column format, insert graphics or images, add a different background color from the section above, etc. Also, make sure your text doesn’t use the entire 100{d7e9214a7b32a89c3d64bec618e8da0126cca022a8b7c92e9dafc2bb3d08b723} width because if it’s too wide, it’ll be very difficult to read. This column is 800px.

Step 8: Proofread

You’re almost ready to publish. Read your text again though – one more time – out loud and correct any final mistakes. Congratulations, you’re done! Now, you can concentrate on your artwork and other publishing details.

Need Help with your Copywriting?

I’d love to hear about your copywriting experience.
Please comment below and let’s talk!

Sending the very best,

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